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From one of the world’s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence

If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field social physics. Humans have more in common with bees than we like to admit We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors.

Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest.

Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow. 

Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.
Alex Pentland,Social Physics How Social Networks Can Make Us Smarter,Penguin Books,0143126334,General,Life Sciences - General,Inventions - Social aspects,Inventions;Social aspects.,Science - Social aspects,Science;Social aspects.,Social interaction,Technology transfer,Technology transfer.,Computers/Social Aspects,General Adult,Non-Fiction,SCI/TECH,SCIENCE / Philosophy Social Aspects,SCIENCE / Physics / General,SOCIAL SCIENCE / Sociology / General,SOCIAL SCIENCE / Sociology / Social Theory,Science,Science/Math,Science/Mathematics,Social Aspects,Social Aspects - General,Sociology,Sociology - General,TECHNOLOGY ENGINEERING / Social Aspects,Technology Engineering/Social Aspects,data science; science; sociology; technology; big data; data; social influence; MIT; ideas; behavior; computer science; psychology; patterns; human development; creativity; productivity; network; structure; social science; interaction; physics; computer engineering; science books; engineering; culture; social psychology; psychology books; sociology books; history books; history; ai; social; leadership; automation; mental health; human nature; science gifts; engineering books; mental health books; engineer gifts; science book; engineer,data science;science;sociology;technology;big data;data;social influence;MIT;ideas;behavior;computer science;psychology;patterns;human development;creativity;productivity;network;structure;social science;interaction;physics;computer engineering;culture;psychology books;social psychology;science books;ai;social;leadership;automation;mental health;sociology books;human nature;engineering;history books;history;science gifts;psychology book;science book;engineering books;mental health books;engineer

Social Physics How Social Networks Can Make Us Smarter Alex Pentland Books Reviews :

From one of the world’s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence

If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field social physics. Humans have more in common with bees than we like to admit We’re social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors.

Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures—classes, markets—and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest.

Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow. 

Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.

Alex Pentland,Social Physics How Social Networks Can Make Us Smarter,Penguin Books,0143126334,General,Life Sciences - General,Inventions - Social aspects,Inventions;Social aspects.,Science - Social aspects,Science;Social aspects.,Social interaction,Technology transfer,Technology transfer.,Computers/Social Aspects,General Adult,Non-Fiction,SCI/TECH,SCIENCE / Philosophy Social Aspects,SCIENCE / Physics / General,SOCIAL SCIENCE / Sociology / General,SOCIAL SCIENCE / Sociology / Social Theory,Science,Science/Math,Science/Mathematics,Social Aspects,Social Aspects - General,Sociology,Sociology - General,TECHNOLOGY ENGINEERING / Social Aspects,Technology Engineering/Social Aspects,data science; science; sociology; technology; big data; data; social influence; MIT; ideas; behavior; computer science; psychology; patterns; human development; creativity; productivity; network; structure; social science; interaction; physics; computer engineering; science books; engineering; culture; social psychology; psychology books; sociology books; history books; history; ai; social; leadership; automation; mental health; human nature; science gifts; engineering books; mental health books; engineer gifts; science book; engineer,data science;science;sociology;technology;big data;data;social influence;MIT;ideas;behavior;computer science;psychology;patterns;human development;creativity;productivity;network;structure;social science;interaction;physics;computer engineering;culture;psychology books;social psychology;science books;ai;social;leadership;automation;mental health;sociology books;human nature;engineering;history books;history;science gifts;psychology book;science book;engineering books;mental health books;engineer

Social Physics How Social Networks Can Make Us Smarter (9780143126331) Alex Pentland Books

 

Product details Paperback 320 pages Publisher Penguin Books; Reissue edition (January 27, 2015) Language English ISBN-10 0143126334

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